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The Inside Matters Campaign Proposal

 

by Heather Buist, Sarah Muelli, and Tyler Ouwendyk

This is something some of my classmates and I collaborated with to make in our Health Promotion class at Humber College, April 2011.

The health behaviour that we are aiming to change is smoking in youth. Tobacco products have numerous poisons and toxins in them, yet large portions of the world’s population still smoke them. The tobacco industry targets youths between the ages of 10 and 14. Although there is an increase in the health awareness about this extremely addictive product, kids are continuing to experiment and abuse tobacco products; therefore our main focus to target the same impressionable audience. Our goal is to deter them from wanting to try smoking tobacco products despite the many pressures put on them to try it.

Read more about it on my website.

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